poppi Prebiotic Soda
Introducing poppi®, a prebiotic soda brand, through dynamic motion graphics and an interactive AR experience. Featuring an AR poster and a brand launch promotional video, this project seamlessly blends creativity and technology for engaging audience experiences.Summary
Queensland University of Technology (QUT) and poppi®.Client
Year
2023
First and foremost, what is the
Design Challenge?
This project aims to create a compelling promotional video for Poppi prebiotic soda, showcasing its variety of flavours, health benefits, and transparent dietary information. The primary challenge is the lack of a brand identity document and unavailability of products in Australia, which necessitates creative solutions like using existing digital assets and graphic design to visually represent the brand.What about the
Idea and Solution?
To maintain visual coherence throughout the project, extensive desk research was conducted to craft a comprehensive Brand Style Guide. With this foundation in place, a motion graphics promotional video was created seamlessly, utilising existing product shots from the website. Additionally, an augmented reality (AR) feature was integrated into the advertising poster, offering a playful and engaging way to connect with both existing and potential customers.
Discover the immersive world of augmented reality showcasing Poppi’s
vibrant universe
Scan the QR code with your mobile device to bring this dynamic artwork to life.
What do we conclude about its
Design Impacts?
The implementation of a cohesive Brand Style Guide ensures consistent visual identity, enhancing brand recognition. The motion graphics video effectively communicates Poppi's unique offerings, while the AR feature on the poster attracts and engages a wider audience, increasing customer interaction and interest in the brand.
Disclaimer: Images of packaging design and original branding belong to Poppi. This is merely a
hypothetical brief and a project done for Queensland University of Technology (QUT).